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How DataXu Manages Big Data.

DataXu sits at the heart of the all-digital world, providing a data platform that manages tens of millions of dollars of digital advertising investments from Global 500 brands. The DataXu data platform evaluates 1.5 million online ad opportunities every second for our customers, allowing them to manage and optimize their marketing investments across all digital channels.

DataXu employs a wide range of AWS services: Cloud Front, Cloud Trail, CloudWatch, Data Pipeline, Direct Connect, Dynamo DB, EC2, EMR, Glacier, IAM, Kinesis, RDS, Redshift, Route53, S3, SNS, SQS, and VPC to run various workloads at scale for DataXu data platform. 

Attendees will learn how:

  • Qubole provided self-service Hadoop clusters in the AWS Cloud accelerated DataXu’s batch-oriented analysis jobs
  • Qubole integration with Amazon Redshift enabled DataXu to preform low latency and interactive analysis
  • DataXu opened up QDS access to their customers using QDS user interface thereby providing them with a single tool for both batch-oriented and interactive analysis 

Target Audience: IT Managers, Engineering Managers, Data Scientists, Big Data Marketers, Analysts



Scott Ward

Solutions Architect at Amazon Web Services


Ashish Dubey

Solutions Architect at Qubole


Yekesa Kosuru

VP Engineering at DataXu


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